About Us

Leadership & Management

Information and profiles of the CEO, Executive COO of Hwaseung Enterprise.
 

KY LEE

CEO

KY Lee was born in 1962. He did his BA at Kyung Sung University. He was appointed as CEO of Hwaseung Enterprise in 2017. He has also been Vice President and CEO of Hwaseung Vina between 2014-2016. Under his leadership, HSE became a Billion-dollar company and was also listed on the Korean stock exchange. He has been honored with The Order of Industrial Service Merit, the 52nd Trade Day.

CEO Message

We sincerely welcome you to the HWASEUNG Enterprise website.

HWASEUNG Enterprise Co., LTD is an industry leading Triple Threat Manufacturer of Footwear, Apparel and Headwear – all three supported by internal Vertical operations. Our headquarters is in Seoul, Korea guiding our 23 subsidiary companies in 3 Countries of Origin (Vietnam, Indonesia and China). Our portfolio of companies also features Hwaseung Digital, an IT company.

Our manufacturing strategy includes excellence in Supply Chain Optimization, Digital Operations, Manufacturing Efficiency, Sustainability and Speed to Market. These strategies along with performance of basic expectations – quality, delivery, costing and social compliance – have fueled significant growth with our major customers such as Adidas, Nike, Allbirds and Hoka One. Our projected growth curve is steep, and we are well prepared for the challenge.

HWASEUNG Enterprise is the only footwear and headwear manufacturer to be a signatory of the UNFCCC Global Climate Action Fashion Charter. As a member we have committed to reducing our Green House Gas emissions by 50% by 2030 (2020 baseline), eliminating coal from our facilities by 2025, utilizing 100% renewable energy by 2030 and achieving carbon neutrality by 2050. These are very ambitious but necessary targets for a Global company with a concern for the planet.

Our pledge is, HWASEUNG Enterprise is a trusted company, with strong values and a clear strategy constantly driving innovation for self-improvement and shareholder value.

As always, thanks for your generous advice and support. Let’s always keep the channels of communication open.

- KY LEE, CEO of HSE -

Leadership

leadership management

Bob Shorrock

F/W CEO

Bob Shorrock, CEO footwear, HWASEUNG Enterprise, brings over 35 years experience in footwear sourcing and manufacturing - having worked for 22 years in Reebok and adidas, including 15 years as SVP of sourcing for adidas, followed by 15 years as group President of Ching Luh (a major footwear supplier to Nike). A UK citizen, Bob received his bachelors degree at Buckinghamshire university. He is an accomplished athlete and keen sports fan. Bob brings his passion and experience of sports and the sporting goods industry to HWASEUNG Enterprise with the mission to ensure HWASEUNG Enterpris footwear retains it’s leadership position as a footwear manufacturer for the worlds leading sports brands.

leadership management

Mike Allicino

E. ECO (Footwear)

Mike Allicino obtained his bachelors degree in Business Administration from Miami University majoring in Marketing.

He holds the position of Executive COO at Hwaseung Vina. Before joining Hwaseung he was associated with Adidas for over 19 years.

With an industrial experience of over 20 years in diverse functionalities like sales & marketing, design, operations, and sourcing and his passion for footwear and sports motivate him to build Hwaseung into a global manufacturing giant.

leadership management

Darren Hamilton

E. COO (Apparel & Accessory)

Darren Hamilton did his bachelors in business administration from Simon Fraser University. He holds the position of Executive COO at Hwaseung Enterprise (Apparel & Accessory).

Darren Hamilton has a long experience in the apparel industry working in production quality and development for Nike. He has experience working in countries like USA, China, Netherlands, Canada etc. His 33 years of working experience makes him to be counted as one of the best in the apparel business.